JBP Smart Paint TVC "Skyfall" from Well Done Bangkok on Vimeo.

BRIEF:
To launch a new series of paint aiming at mass market.

SOLUTION:
While other color paints rely heavily on painting demonstration, we found that their approaches just simply make all brands look similar. Starting from the ground up, we designed a total communication plan based on our brand’s heritage. This time, the bird was used to convey our message in a story-telling way.

RESULT:
Audiences start to pick up the differentiation we made. When they see the bird, they recognise straight away that it’s JBP.

JBP Smart Paint TVC: Skyfall

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