To launch a new series of paint aiming at mass market.
While other color paints rely heavily on painting demonstration, we found that their approaches just simply make all brands look similar. Starting from the ground up, we designed a total communication plan based on our brand’s heritage. This time, the bird was used to convey our message in a story-telling way.
Audiences start to pick up the differentiation we made. When they see the bird, they recognise straight away that it’s JBP.
JBP Smart Paint TVC: Skyfall
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